I know how gutsy you have to be to play ball with the big girls online. There’s so much noise. And you want everyone to like you. Playing safe (and writing copy that’s middle-of-the-road) doesn’t make anyone feel special. Your readers don’t self-weed, and your ideal clients don’t get that tingle when they realise they’ve finally found who they’ve been searching for. You’re really good at your ‘thing’ and you wish you didn’t have to be an entire marketing agency to get it out there. You’d just like to be paid while you work in your genius. I get it. Fantastic copy will help that happen. It’s time to scrap cheap and nasty, safe and boring, and ditch safe and stale. It’s time to get Crisp. Lees meer...