Walid Assal Photography

My father gave me my first camera when I was 5. Unlike many professional photographers it did not inspire me in any fundamental way. It took me another 25 years to discover the amazing possibilities of DSLR photography and yet another decade of extensive practice before I made it my full-time profession. I am an INSEAD MBA graduate with 20 years of well-rounded strategic marketing experience. I mastered brand building and marketing communication fundamentals during my early career years with the global advertising agency Publicis. I developed practical skills for effective cross-functional collaboration within the demanding and highly dynamic virtual global network of Microsoft. Then at EY and later at Willis Towers Watson I honed my leadership skills and strategic thinking while transforming the regional marketing functions of those two professional services companies. With 25 years of combined experience in marketing and photography I like to think of myself as mature. Yet when I hold my camera I'm essentially drooling over it like a 5-year-old would not.